Thank you for expressing an interest in the launch of a major research study exploring the psychology of consumer decision-making, and how brands can navigate the new normal of an increasingly online world.
 
Mental availability is a key tenet of Byron Sharp’s seminal work on how marketers can deliver brand growth. But what does this mean in the digital age? The places we shop are changing, with growth increasingly coming from online commerce. What are the implications for brands and how they market themselves? In a world of hyper targeting and personalisation, does mental availability even matter any more? 

Register below to hear our research discussed by a stellar line-up of guest speakers, including:

• Denise Turner, Insight Director, Newsworks
• Ian Murray, Co-Founder, House 51
• Jon Kershaw, MD, PHD Manchester
• Craig Tuck, Chief Revenue Officer, The Ozone Project

When: 12 February | 9 - 11am | Breakfast served from 9am 
Where: Everyman Cinema, St John’s, ABC Building, 23 Quay St, Manchester M3 4AS

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